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Sauce.vc’s Pre-Series A investment in Hoovu Fresh

Deal
December 10, 2022

JSA advised Sauce.vc on its Pre-Series A investment in Yeshoda Rose Bazaar Private Limited (Hoovu Fresh).

Hoovu Fresh is a start-up founded in 2019, which runs a platform that delivers fresh puja flowers by shortening the supply chain and leveraging technology in packaging and innovation. The investment round also had participation from other angel investors.

Sauce.vc is an early stage consumer VC fund, which invests in various direct-to-consumer sectors, including within the food and beverages, personal care, apparel, and lifestyle segments.

JSA Transaction Team Comprised Partner – Rishabh Gupta, Associate – Sidharth Mehndroo, Associate – Akshath Mithal, Associate – Ksanjana Chana, and Company Secretary – Alisha Chawla.

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Tags Consumer, Hospitality, Innovation, JSA, Leading Law Firm, Leading Lawyers, Lifestyle, Retail, Technology

Akshath Mithal Senior Associate

Akshath is experienced in corporate advisory, due diligence, and transaction support for both strategic private equity investments and financial investments by foreign investors in Indian entities.

Alisha Chawla Company Secretary

Alisha has extensive experience in handling day-to-day secretarial compliance of the companies incorporated in India particularly having foreign investments, downstream investments, etc. She has hands on experience in Company Law compliances along with the FEMA compliances.

Rishabh Gupta Partner

Rishabh specializes in corporate transaction advisory, including mergers and acquisitions, private equity, and corporate commercial transactions. He has extensive experience with cross border subscriptions and sales, business transfers, leveraged and structured acquisitions and early stage investments.