Ela Bali

  • Principal Associate
  • ela.bali@jsalaw.com
  • +91 11 4937 0691
  • New Delhi
Ela Bali

Ela focuses on competition law. She represents and advises clients on a broad range of competition law related aspects including cartel and abuse of dominance investigations, competition law issues in commercial agreements, dawn raids, cartel leniency, competition law compliance programs.

On the merger control side, she has successfully advised and obtained CCI’s approval for complex transactions in both short form and long form formats. She has advised ChemChina Corporation in its acquisition of Syngenta AG in a multi-billion-dollar deal and one of the biggest transactions in agro-chemical sector in India.

She handles competition law related litigation before the Competition Commission of India (CCI), the National Company Law Appellate Tribunal (NCLAT), Delhi High Court, and the Supreme Court (SC).



Bar Council of Delhi



Guiding principles for companies during the Covid-19 pandemic.



  • LL.B., Campus Law Centre, University of Delhi
  • B. Com (Hons.), Jesus and Mary College, University of Delhi



  • English
  • Hindi

Some of the key assignments handled by Ela amongst others, cover the following:

Competition Litigation:

  • Represented South Asia LPG Company in an abuse of dominance investigation before the CCI, NCLAT and SC.
  • Represented Nuziveedu Seeds in an abuse of dominance investigation against Monsanto Group before the CCI, Delhi High Court and SC.
  • Represented Hyundai Motors in an abuse of dominance investigation before the CCI, NCLAT and SC.
  • Represented various Japanese auto-parts manufacturers, male contraceptive manufacturer, paper manufacturer and conveyor belt manufacturer in cartel investigation before the CCI.


Merger Control:

  • Ford Motor in relation to sale of its India business to Mahindra and Mahindra (2020).
  • JSW Steel in the acquisition of BMM Ispat (2020).
  • Sanaka Fund in the acquisition of Edelweiss (2019).
  • IDBI mutual fund in its sale to Muthoot Finance (2019).
  • Temasek in the acquisition of minority stake in IndiaIdeas.com Limited (2019).
  • Pepsi for sale of its bottling operations to Varun Beverage Limited (2019).
  • Teleperformance in the acquisition of stake in Intelenet (2018).
  • Signode Industrial Group in relation to sale of its stake in Crown Holdings (2018).
  • Reliance Infrastructure in sale of its power business to Adani Transmission (2018).
  • ChemChina Corporation in the acquisition of Syngenta AG (2017).
  • Cinepolis in the acquisition of two cinema theatres of DT Cinemas (2016).
  • Mitsubishi Chemical for the acquisition of the majority stake by the Chatterjee Group (2016).
  • UPL and Advanta in relation their merger (2016).