The Central Consumer Protection Authority (CCPA) has recently issued the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022 (Guidelines) which have come into effect from June 9, 2022.
The Guidelines primarily contain safeguards for prevention of false/misleading advertisements and endorsements and apply to all advertisement, regardless of form, format or medium – this would include online marketing campaigns on digital and social media.
Please click here to read the full article by Upendra Nath Sharma, Udhav Gulati, and Ksanjana Chana published in ET Brand Equity.
Upendra’s practice primarily covers mergers, acquisitions, joint ventures, private equity, restructuring, corporate commercial, and anti-corruption matters.