The article discusses the shift in India’s e-commerce compliance landscape following the new Legal Metrology rules, which require online platforms selling imported products to provide a searchable and sortable “Country of Origin” filter. The move goes beyond traditional product-label disclosures by making origin information digitally accessible at the platform level. The rule places greater responsibility on e-commerce entities to modify product listings, backend systems and seller frameworks, strengthening consumer transparency and enabling informed purchasing decisions.
Please click here to read the full article by Dheeraj Nair, Partner; and Vishrutyi Sahni, Partner, published in India Retailing.
Dheeraj is a Partner with JSA since 2009. Dheeraj has over two decades of experience advising and representing clients on complex arbitrations, litigations and regulatory proceedings.