The Indian consumer space is no less dynamic than a stock market street. Consumer trends, demands, expectations, and preferences are strong undercurrents that exert a decisive pull-on brands to gain consumer confidence and sales. Amidst the raging thunderstorms, it’s not unusual for the watchdog to throw tantrums to regulate the consumer and advertising fantasies.
The Department of Consumer Affairs recently introduced the ‘Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements 2022. These aim to ascertain whether the information from various advertising channels is misleading or fake by following a 3-pronged approach that defines Misleading Advertisements, Bait Advertisements, and the Prohibition of Surrogate Advertisements.
Please click here to read the full article by Sidharrth Shankar, published in India Today.
Sidharrth is the Co-Chair of the Corporate Practice at JSA. He specializes in General Corporate Commercial, Mergers & Acquisitions and Private Equity.