Major consumer goods companies like Marico, ITC, and Dabur are re-evaluating their contractual agreements with quick commerce platforms to mitigate risks and enhance safety protocols due to recent food safety violations linked to dark stores. According to Dheeraj Nair, partner at JSA Advocates & Solicitors, brands are incorporating specific representations and warranties in contracts to ensure compliance with FSSAI norms and adding robust indemnity clauses to protect themselves from losses and reputational damage. This shift reflects the growing importance of accountability and compliance in the rapidly expanding quick commerce market, projected to reach Rs 1.5-1.7 lakh crore by 2027.
The article was authored by Dheeraj Nair (Partner), published in The Economic Times.
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Dheeraj is a Partner with JSA since 2009. Dheeraj has over two decades of experience advising and representing clients on complex arbitrations, litigations and regulatory proceedings.