JSA Advocates & Solicitors advised CPP Group on the sale of its Indian subsidiary, CPP Assistance Services Private Limited to One Assist Consumer Solutions Private Limited. The transaction involved the divestment of CPP Group’s entire 100% shareholding in CPP India to One Assist and its affiliate for a consideration of INR 174 crore.
CPP India is engaged in providing assistance and protection services, offering a suite of white-labelled products in partnership with banks, NBFCs, and fintech companies across India. JSA advised CPP on the corporate law and tax law related aspects of the transaction, which included negotiation and execution of the transaction documents, as well as support through closing.
The JSA team was led by Partner Ajay G. Prasad, with support from the Mergers & Acquisitions team comprising Senior Associate Shivani Jain, Associates Deviah Chinnappa and Rishi Sandill, and Company Secretary Krishna Lahoty, along with Partners Kumarmanglam Vijay and Surajkumar Shetty and Associate Tejasvi Shukla from the Direct Tax team.













Ajay G Prasad is a Partner at JSA Advocates & Solicitors, Bengaluru, specialising in corporate law, mergers & acquisitions, and private equity. He advises multinational corporations, private equity sponsors, and promoter groups on complex transactions across IT/ITES, real assets, manufacturing, and life sciences, with a strong focus on India entry strategies and regulatory structuring.