Decoding proposed e-commerce rules; How will it change online shopping experience?

The latest developments on the e-commerce rules revise. The government announced a series of changes to the e-commerce rules. The changes are just draft proposals of the recommendations, but it is largely what the final shape of e-commerce will look like. The idea behind this revamped set of rules was to tighten e-commerce norms and protect customers from exploitation. To throw some light on the impacts of these changes on customers and sellers, Archana Tewary, Partner, J Sagar Associates, joins us. She talks about the draft rules and what all would not be allowed post its implications. For example, no more distinct identification of sponsored products will be back to back sales, flash sales, sales that limit customer choices increase prices will be some of the ongoing activities which will face restrictions after the new rules apply.