Consumer Protection Bill: Time for careful rethinking

As per India Brand Equity Foundation, India’s e-commerce industry is expected to surpass the US as the second-largest in the world by 2034. Internet users in India are expected to increase from 481 million (December 2017) to 829 million by 2021, which will have a direct impact on e-commerce, with more Indians taking to the internet for purchases.

The government has been advocating policy steps and a draft national e-commerce policy was introduced, but it attracted criticism from the industry as well as from some governmental departments, for proposing measures that would be counterproductive to the e-commerce industry.

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