JSA advised Bajaj Consumer Care Limited (BCCL), a public listed FMCG company within the Bajaj Group, in its 100% acquisition of Vishal Personal Care Private Limited, a company engaged in the business of manufacturing skin and hair care products under the brand name ‘Banjara’s’, from Peepul Capital, a private equity fund.

The acquisition will be completed in two tranches where BCCL will initially acquire a minority 49% stake, followed by a time bound acquisition of the remaining 51%, subject to the satisfactory completion of the customary closing conditions as agreed in the transaction documents.

By way of this acquisition, BCCL intends to expand its footprint across Indian markets, leveraging the growing demand for natural and Ayurvedic personal care products. JSA team played a key role in providing end-to-end assistance in every step of the transaction. By undertaking due diligence of the target, structuring the transaction, negotiations on transaction documents and advising on all ancillary issues – JSA was involved in all aspects of the transaction.

Our transaction team comprised: Partners – Kartik Jain and Anant Mishra, Senior Associates – Archi Roy and Kumar Shubham, Associates – Anmol Mahajan and Prakhar Agarwal, Junior Associate – Vishal Chowdary, and Company Secretary – Alisha Chawla.

Our due diligence team comprised: Partners – Kartik Jain and Preetha S, Senior Associates – Archi Roy and Kaushik Pranav Dangeti, Associates – Anmol Mahajan, Aishwarya Manjooran, Sharique Uddin, and Samyutha Samudrala Rao, Junior Associate – Vishal Chowdary, and Company Secretary – Alisha Chawla.