Higher Al content in M&E raises legal risks

UK high court recently ruled in favour of the London based artificial intelligence firm Stability Al in a copyright infringement case in which international photo agency Getty Images had claimed the former had copied millions of its images. Getty’s pictures were used to train the Stability AI model, and the ruling is seen as a setback for copyright Owners. Last week also saw online marketplace Amazon filing a case against Perplexity Al in the US for its ‘agentic’ shopper that helps consumers choose the best and cheapest products online. “As more Al-generated content is out, the number of lawsuits will increase. Cases by music labels are already pending in the Indian courts claiming their copyright music content was used for training AL,” said Akshaya Suresh, partner at national law firm JSA. An expert in technology laws, AI, privacy and data protection, Suresh said that the row with Perplexity could affect Prime Video too. “Amazon has said that Perplexity’s AI agent is messing with its algorithms and bypassing its technical safeguards in e-commerce. Nothing stops it from altering recommendations for Prime Video audiences affecting viewership and eventually the economics of the business,” she said. Read more