GST Rate Cut: E-commerce hopes to improve, strategy will change before festival

India’s simplified two-tier Goods and Services Tax (GST) system is going to be implemented from September 22. So, a few weeks before the country’s important festive season, e-commerce companies have started redesigning their strategies. According to industry executives, online retailers expect a pick-up in demand, but at the same time they will also have to deal with short-term operational challenges. Read Article