The government on Tuesday tightened rules for social media platforms such as YouTube and X, mandating the takedown of unlawful content within three hours, and requiring clear labelling of all AI-generated and synthetic content. The new rules – which came in response to the growing misuse of Artificial Intelligence to create and circulate obscene, deceptive and fake content on social media platforms. Sajai Singh, Partner, JSA Advocates and Solicitors, said that amendments allow regulators and the government to monitor and control synthetically-generated information, including deepfakes. “Interestingly, the amendments narrow the scope of what is to be flagged, compared to the earlier draft released by Meity, with a focus on misleading content rather than everything that has been artificially or algorithmically created, generated, modified or altered,” Singh said. On the other hand, takedown time has been reduced from 36 hours to three hours, Singh noted, while adding, “I think intermediaries will be happy with the reasonable efforts expectation rather than the earlier proposed visible labelling”. Read more
The similar story also appeared in YourStory | Lokmat Times
