Experts hail revised AI deepfake guidelines that focus on misleading content

Legal experts have welcomed the government’s amended deepfake guidelines, saying the narrower focus on misleading AI-generated content is more practical than earlier draft proposals. While platforms must label synthetic content and act within three hours on flagged posts, the rules allow “reasonable efforts” instead of mandating universal visible disclosures. “Interestingly, the amendments narrow the scope of what is to be flagged, compared to the earlier draft released by MeitY, with a focus on misleading content rather than everything that has been artificially or algorithmically created, generated, modified or altered,” said Sajai Singh, Partner, JSA Advocates & Solicitors. Read more