The freshly-minted data protection rules will require companies to give clear notice seeking consent for processing personal data of individuals, mandate prompt 72-hour data breach notification, and allow for erasure of data after its purpose has been served. Probir Roy Chowdhury, Partner, JSA Advocates & Solicitors, described the rules as a major step in operationalising India’s privacy framework. He called on businesses to move from high-level planning to practical implementation over the next 18 months to balance user rights with regulatory certainty and business needs. Read more
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