Continuous AI labelling norms to raise compliance bar, costs: Experts

India’s IT Ministry proposed stricter rules for AI-generated content, mandating continuous and clear visibility of labels. This move aims to enhance transparency and platform accountability but raises concerns about feasibility, costs for creators, and potential impacts on creative expression and user experience. Industry stakeholders are weighing the benefits of trust against implementation challenges. The evolving framework for labelling AI-generated content is set to reshape the digital ecosystem , with proposed amendments tightening compliance requirements even as industry voices flag concerns over feasibility and costs. Subjectivity is out and objective criteria has found favour,” said Sajai Singh, partner at JSA Advocates and Solicitors, adding that this could lead to prescriptive norms around font size, contrast and placement.  Read more