How India’s new AI labelling rules power transparency but face operational hiccups

The Indian government’s new IT Rules, 2021, mandate social media platforms to label AI-generated content and require users to self-declare such uploads, aiming to combat misinformation and deepfakes. The takedown window for flagged content has been shortened to 2-3 hours, raising concerns about operational strain and free speech impacts. Experts praise the transparency goal but highlight challenges in detection accuracy, watermarking, and creative freedom. India joins a global trend toward AI content regulation, with enforcement proving critical to success. Read more