DPDP Rules to clamp down on ‘spam’ marketing campaigns

Big Sale and festival Diwali Dhamaka ads are set to become a thing of the past following the notification of the Digital Personal Data Protection Rules 2025. Under the rules notified on Friday, companies have 18 months to overhaul existing mechanisms and make way for consent-driven management of personal data. Probir Roy Chowdhury, Partner, JSA Advocates & Solicitors, said all of this will drive compliance costs significantly. Until now, companies have never needed to build stringent data protection compliance mechanisms to operate in India. “Key drivers for cost will include legal and consultancy fees, appointing data protection professionals, building, implementing and maintaining technical systems to ensure compliance, staff training and audits,” he said. Read more